Speed. Precision. Clarity.
Redefining Insurance & Reinsurance for a Changing World
LIRG™ is a modern specialty brokerage engineered for today’s dynamic and evolving risk landscape.
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About LIRG™
We partner with insureds, underwriting teams, MGA/MGUs, and capital providers to deliver tailored solutions that address both traditional exposures and the emerging risks of tomorrow.
Our approach emphasizes speed, accuracy, and clarity to help clients navigate complexity with confidence.
Our name reflects our mission
To move in step with the pace of change while delivering thoughtful and effective risk solutions.
LIRG operates as part of Algorithmic Insurance Services, Inc.
This broader platform supports the next generation of insurance innovation by equipping brokers, underwriters, and capital partners with the tools they need to deliver smarter, more adaptive solutions.
Leadership
Mark Groenheide Chief Executive Officer & President
Mark Groenheide brings more than two decades of experience in insurance and reinsurance across underwriting, brokerage, program development, and executive leadership.
As CEO and President of LIRG, he leads the firm’s strategic direction with a focus on delivering solutions for complex and underserved risks.
He has held underwriting and leadership roles at Acadia Insurance Company, Zurich North America, and HDI Global, where he specialized in inland and ocean marine, engineering lines, and construction casualty. Mark later served as President of CGA Insurance Services, where he led the wholesale brokerage division, launched a successful MGU writing commercial property on behalf of PICC, and built an in-house risk engineering practice.
After CGA, he joined New Paradigm Underwriters, a firm focused on structured and parametric solutions. Its assets were acquired by NormanMax Insurance Holdings, where Mark became Co-Founder and Chief Revenue Officer. At NormanMax, he led the formation of NormanMax Syndicate 3939, the first parametric-only syndicate at Lloyd’s of London. Under his leadership, the firm delivered global natural catastrophe reinsurance solutions using transparent, trigger-based structures.
At LIRG, Mark leads a team committed to rethinking how risk is measured, managed, and transferred through a model that integrates technical discipline with innovative insurance strategies.
Lawrence Lipman Co-Founder
Lawrence Lipman is Co-Founder of LIRG™ and a licensed insurance broker with more than 40 years of experience in insurance, private equity, and platform development. He began his career in brokerage and went on to lead and advise firms in the insurance, specialty finance, and high-growth investment sectors.
He has held senior roles at Lipman Insurance Administrators Inc., USI, and Zenefits. Lawrence has also worked closely with startups, MGA/MGUs, and insurance platforms such as SafetyWing, OysterHR, WithFaye, and TrustLayer.io. His work has focused on aligning business models with capital strategy, scalable operations, and long-term growth objectives across the insurance and insurtech landscape.
At LIRG, Lawrence provides consulting to clients and partners, is a licensed broker, and oversees platform development and strategic partnerships. His leadership supports the firm’s alignment with the broader mission of Algorithmic Insurance Services, Inc. and helps position LIRG at the forefront of the next generation of insurance distribution.
Armin Dzanic Chief Sales Officer
Armin Dzanic is Chief Sales Officer of LIRG™ and a licensed insurance broker with more than a decade of experience in commercial insurance, fintech, and financial services. He leads the firm’s retail insurance operations with a primary focus on trucking, logistics, and transportation-related risks.
Armin started his insurance career at Nationwide, where he earned Agent of the Year honors and built a strong foundation in commercial risk management. Over the years, he developed deep expertise across a range of complex industries, including transportation, logistics, manufacturing, and high-net-worth personal lines. Known for solving difficult placements and delivering practical outcomes, he brings a disciplined, client-focused approach to every account. His experience at firms such as Marsh McLennan and Berkshire Hathaway has equipped him to serve SMB and mid-market clients across all lines, regardless of size, sector, or complexity.
At LIRG, Armin plays a central role in expanding the firm’s retail presence. His leadership reflects the firm's commitment to serving clients in sectors where traditional brokers often fall short. He remains especially focused on logistics, fleet-based operations, and other classes where accurate structuring and placement strategy are essential.
Our Vision
We don’t just place insurance
We build better ways to transfer risk
LIRG combines traditional insurance expertise with forward-thinking strategies including parametric solutions, reinsurance structuring, and program development. Whether you are navigating volatility, building an MGA/MGUs, or launching a new class of business, we help you move forward with clarity, structure, and confidence.
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