Speed. Precision. Clarity.
Redefining Insurance & Reinsurance for a Changing World
LIRG™ is a modern specialty brokerage engineered for today’s dynamic and evolving risk landscape.
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About LIRG™
We partner with insureds, underwriting teams, MGA/MGUs, and capital providers to deliver tailored solutions that address both traditional exposures and the emerging risks of tomorrow.
Our approach emphasizes speed, accuracy, and clarity to help clients navigate complexity with confidence.
Our name reflects our mission
To move in step with the pace of change while delivering thoughtful and effective risk solutions.
LIRG operates as part of Algorithmic Insurance Services, Inc.
This broader platform supports the next generation of insurance innovation by equipping brokers, underwriters, and capital partners with the tools they need to deliver smarter, more adaptive solutions.
Leadership
Mark Groenheide Chief Executive Officer & President
Mark Groenheide brings more than two decades of experience in insurance and reinsurance across underwriting, brokerage, program development, and executive leadership.
As CEO and President of LIRG, he leads the firm’s strategic direction with a focus on delivering solutions for complex and underserved risks.
He has held underwriting and leadership roles at Acadia Insurance Company, Zurich North America, and HDI Global, where he specialized in inland and ocean marine, engineering lines, and construction casualty. Mark later served as President of CGA Insurance Services, where he led the wholesale brokerage division, launched a successful MGU writing commercial property on behalf of PICC, and built an in-house risk engineering practice.
After CGA, he joined New Paradigm Underwriters, a firm focused on structured and parametric solutions. Its assets were acquired by NormanMax Insurance Holdings, where Mark became Co-Founder and Chief Revenue Officer. At NormanMax, he led the formation of NormanMax Syndicate 3939, the first parametric-only syndicate at Lloyd’s of London. Under his leadership, the firm delivered global natural catastrophe reinsurance solutions using transparent, trigger-based structures.
At LIRG, Mark leads a team committed to rethinking how risk is measured, managed, and transferred through a model that integrates technical discipline with innovative insurance strategies.
Lawrence Lipman Co-Founder
Lawrence Lipman is Co-Founder of LIRG™ and a licensed insurance broker with more than 40 years of experience in insurance, private equity, and platform development. He began his career in brokerage and went on to lead and advise firms in the insurance, specialty finance, and high-growth investment sectors.
He has held senior roles at Lipman Insurance Administrators Inc., USI, and Zenefits. Lawrence has also worked closely with startups, MGA/MGUs, and insurance platforms such as SafetyWing, OysterHR, WithFaye, and TrustLayer.io. His work has focused on aligning business models with capital strategy, scalable operations, and long-term growth objectives across the insurance and insurtech landscape.
At LIRG, Lawrence provides consulting to clients and partners, is a licensed broker, and oversees platform development and strategic partnerships. His leadership supports the firm’s alignment with the broader mission of Algorithmic Insurance Services, Inc. and helps position LIRG at the forefront of the next generation of insurance distribution.
Armin Dzanic Chief Sales Officer
Armin Dzanic is Chief Sales Officer of LIRG™ and a licensed insurance broker with more than a decade of experience in commercial insurance, fintech, and financial services. He leads the firm’s retail insurance operations with a primary focus on trucking, logistics, and transportation-related risks.
Armin started his insurance career at Nationwide, where he earned Agent of the Year honors and built a strong foundation in commercial risk management. Over the years, he developed deep expertise across a range of complex industries, including transportation, logistics, manufacturing, and high-net-worth personal lines. Known for solving difficult placements and delivering practical outcomes, he brings a disciplined, client-focused approach to every account. His experience at firms such as Marsh McLennan and Berkshire Hathaway has equipped him to serve SMB and mid-market clients across all lines, regardless of size, sector, or complexity.
At LIRG, Armin plays a central role in expanding the firm’s retail presence. His leadership reflects the firm's commitment to serving clients in sectors where traditional brokers often fall short. He remains especially focused on logistics, fleet-based operations, and other classes where accurate structuring and placement strategy are essential.
Steven Griswold Chief Operating Officer
Steven Griswold brings more than two decades of insurance, risk management, and leadership experience to his role as Chief Operating Officer of LIRG™.  Before joining the company, Steven was president of a boutique retail brokerage, founded and led a fractional risk consultancy, and most recently directed enterprise-wide insurance and risk strategy for a $1B agribusiness.
In his new capacity at LIRG, Steven is responsible for scaling operations, optimizing internal systems, and driving alignment across underwriting, technology, capital, and client service. His vision is to build infrastructure capable of keeping pace with LIRG’s ambition: agile, data-driven, and client-centric. Steven’s deep technical knowledge of insurance operations is augmented by his ability to lead teams through complexity and change.
Steven is known for his people-first leadership style, balancing operational efficiency with ethical stewardship. His commitment to building a high-performance culture is rooted in trust, transparency, and accountability. He holds a bachelor’s degree from USC and maintains multiple industry credentials including CPCU, ARM, AIDA, and AIS.
Salvador Garcia Chief Revenue Officer, Retail insurance (High Net Worth & Commercial Risk)
Salvador Garcia has joined LIRG as Chief Revenue Officer, responsible for leading the firm’s retail insurance sales strategy across high net worth individuals and commercial risks. In this role, he focuses on driving growth, building distribution partnerships, and ensuring that LIRG delivers tailored insurance solutions to clients with complex and sophisticated needs.
With a strong track record in sales leadership and client development, Salvador brings deep expertise in aligning retail distribution with innovative risk solutions. His approach emphasizes building long-term relationships, understanding the nuanced exposures of affluent households and commercial enterprises, and structuring programs that provide both protection and value.
Salvador attended Arizona State University and has built his career at the intersection of sales, insurance, and client service. At LIRG, his mandate is clear: expand the firm’s presence in the high net worth and commercial marketplace while ensuring that every client receives the highest standard of service and execution.
Kurt Dinkelacker Chief Financial Officer
Kurt Dinkelacker is an accomplished finance executive with more than two decades of leadership experience guiding organizations through complex transformations, turnarounds, and growth initiatives. As CFO, he brings a proven track record of driving profitability, executing strategic M&A, and strengthening financial infrastructure across diverse industries.
Prior to joining LIRG, Kurt served as EVP and CFO of Aptuit LLC, where he led the company from insolvency to a $300M valuation through disciplined cost management, successful divestitures, and a major strategic transaction. Earlier, at Retrievex Inc., he oversaw 20 acquisitions and secured a $50 million credit facility that fueled rapid expansion. In 2018, he founded Dinkelacker Consulting LLC, providing virtual CFO support to start-ups and emerging companies in biotech and consumer products, including Vitamin Energy, Endosome Therapeutics, and VasoCardea.
Kurt’s expertise spans financial strategy, reporting, treasury management, and capital structuring. He is recognized for his ability to align financial performance with business goals, resolve legacy challenges, and deliver sustainable results in both private equity–backed and entrepreneurial environments.
Jenny Borden Controller
Jenny brings over 20 years of finance and accounting experience, specializing in commissions, reporting, and financial operations. She currently serves as Controller on a consulting basis, supporting LIRG in building out its finance function and reporting infrastructure.
In addition, Jenny works as Corporate Accountant for a wealth management firm and as Billing and Collections Manager for a consumer products company, where she leads reporting, reconciliations, and collections.
Known for her attention to detail, commitment to accuracy, and ability to simplify complex processes into clear, actionable reporting, Jenny helps organizations gain clarity and confidence in their numbers. Outside of work, she enjoys baking, caring for her animals, and spending time with her husband on their rural homestead.
Our Vision
We don’t just place (re)insurance
We build better ways to transfer risk
LIRG™ combines traditional insurance expertise with forward-thinking strategies including parametric solutions, reinsurance structuring, and program development. Whether you are navigating volatility, building an MGA/MGUs, or launching a new class of business, we help you move forward with clarity, structure, and confidence.
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